10 Best Effective WordPress Google AdSense Banner Sizes & Formats

Adsense is one of the most powerful and flexible program runs by the google. It is basically used to advertise your brand on a different social media platform. Different types of Google AdSense banner sizes are available over the internet which help you to grow your market digitally.

You can advertise your market on different network platforms by using these google ad banner sizes. In fact, broader ad sizes perform better than their larger counterparts. This is because their format is more ready-friendly.

Further, Google AdSense sizes can be the more profitable to the readers because the wider ad sizes allow the readers to read more text easily at a glimpse without to skip a line and return to the left margin each & every few words, as they’d have to do with a narrower ad.

A good thing is that the broader ad banner sizes can boost your site revenue. This will help to give digital support to your business which will also give you a chance to be an entrepreneur

Bending towards the points! A few of Google AdSense ad formats are more notable because they obtain more clicks and bring more earnings.

Here, we will illustrate to you the most effective Google AdSense banner sizes and formats, and where you should place them for the best result.

Does Google Adsense Banner sizes really matter?

Whenever you are going to put a Google Adsense banner ad on a different website or network. The most important factor you will need to address is the size of the banner.

Designing an add is a very easy task but the most trickiest task is to choose the best size and network for advertising.

Suppose if you are advertising your Google Adsense banner to some other websites or network then the Websites that advertise your banner onto their size have all the control over which the banner get advertise on their website. So you don’t have any right if they want to advertise your banner as a half-page ad.

Meanwhile, if you really want to run your campaign successfully then it is very important to choose the right banner size. This will also help to target a specific niche and make your ads more effective together.

According to a survey it is found that certain Adsense banner sizes tend to get more impressions than their counterparts

As you can also see from the survey results that in most of the cases the ads whose sizes are 300×250 and 728×90 will get the most eyeballs. So if you want to get your campaign more popular and successful then you should opt for the given banner size to advertise on others network.

Not only the size of the banner matters. In fact, it is also the design which really attracts more and more audience to your website. So if you want to grow traffic to your website then you should also have to work on your Adsense banner size and design.

Sometimes it all depends on the type of network and environment to make your add more successful. Some sites offered only small sizes banner due to their mobile responsive so your Adsense banner will fit perfect for both mobile and desktop view.

Why Some Google AdSense Banner Sizes & Formats Work Better?

The Google AdSense has the various banner sizes and ad formats that you can add to your sites for increasing your site earnings. But, not all of them provides the same level of results.

Furthermore, the Ads which are closer to the content and visible on page load easily will obtain you a higher CTR (Click Through Rate). Ensure that, you have to opt the ad size which is easily noticeable. A few of Google AdSense ad sizes are very small or some are large that affects the user experience.

The next factor affects the ad performance on your site is how many advertisers are running their ads for that format. However, there are a few ad banners and formats are popular among advertisers. Using them you get a huge inventory and better-paying ads.

Finally, some formats are optimized for the mobile. If mobile users give you more traffic than these ads are performing better on your sites than other sizes.

How To Setup Google AdSense On WordPress?

The very first thing, you have to do is sign up for a Google AdSense account.

Thereafter, you can place the AdSense ads to the sidebar of your site by default. However, there are a few WordPress themes that offered separate dedicated areas to display the ads on your website.

But, the best way to manage your ads in WordPress is by using ad management plugins like AdSanity. It is easy to use & allow the users to insert ads easily into sidebars, post content and anywhere as per users choice.

Coming towards the point!

Top Performing Google AdSense Banner Sizes and Formats

Most of the site’s owners try various types of google banner sizes to determine which format perform better for the website. However, the engineers of Google AdSense also run their test to see how ads are performing on websites.

Here, we have the top performing Google AdSense banner sizes and formats which provides the greater value for advertising real estate.

1. The Medium Rectangle (300×250)

Google AdSense Banner Sizes

This Medium Rectangle ad format supports both text and display ads. It is also one of the most widely used  google Adsense banner ads to be used over the internet. It can also be used on the mobile layout.

The medium rectangle size is very easy to fit in the sidebar or inside the content area without irritating the users. It also eliminates banner blindness which basically a phenomenon in which a user ignore banners because they thought that some irrelevant ads will be present there.

For this reason, this ad format obtains a huge ad inventory. Means to say more and better-paying ads for your website. However, it is the best-sized for in content ads and also reported to have the best CTR for most sites.

2. Large Rectangle (336×280)

Large Rectangle (336×280)

The Large Rectangle ad format is large and more noticeable than the medium rectangle. It supports both image and text ads also. According to this article – it takes the second position from the list.

There are the disadvantage of this ad format is that, it is not fit in all sites sidebars and also it is not available in mobile-optimized format.

If the sidebar of your site is a bit narrow, then the ad could extract the content that it is not good for the user’s experience. However, the large rectangle could easily outperform the medium rectangle if it placed inside the content area in between the paragraphs.

Because of its size and ideal placement that is next to content, this ad’s size gets the best ad inventory also. Due to it’s larger size this banner size can be proved as a good choice for branding as it can easily be catch by the eyes of the people.

3. The Leaderboard (728×90)

Leaderboard (728×90)

The Leaderboard (728×90) ad format is the best banner size for the website header. Along with this, it supports both the text and the images and does not support the mobile ads.

It also offered more inventory for advertisers and also considered as one of the most served banner format on the display network after the medium rectangle.

The popularity of this google ads banner size can also be possible due to it’s mobile responsive nature which mean that it can be used on any type of mobile and desktop screens.

Not only this, it is ideal to be placed on the inside or after the website header, it gets the more ads that means better ads for your sites. This ad format has good size and placement. Therefore, it works better with most of the sites.

4. Half Page aka Large Skyscraper (300×600)

Half Page aka Large Skyscraper

This Large Skyscraper ad format is a broad banner. Because of its size, it is also known as half-page. It gets the attention of advertisers who want more ad space to communicate during retargeting.

Further, it is a more popular ad format among publishers, that’s why it tends to give more exposure to brands that means better-paying ads.

Meanwhile, according to google this type of format is considered as one of the fastest-growing sizes by impression because it provides more visual impacts to the customers.

However, you can place this ad format in the sidebar or next to the content. The disadvantage of this ad format is – because of its size, it may not be fit for all sites.

5. Large Mobile Banner (320×100)

Large Mobile Banner (320×100)

This Large Mobile Banner (320×100) is the mobile ad format. Further, this one is similar to the Leaderboard in terms of effectiveness but only for mobile devices. Ideally, it works best when it placed on the top just below the header.

They comfortably fit the screen of the web page and can easily be caught by the eyes of the people. The most important factor about this banner size is its mobile responsive nature.

A good thing is that the mobile traffic makes up a good chunk of users for many sites, this ad format gets the better ad inventory. It also can be placed as a less intrusive ad and also as an alternative to the medium rectangle ad format.

6. Mobile Leaderboard (320×50)

Mobile Leaderboard (320×50)

This ad format is half in height comparison with the large mobile banner ad format. It is extremely less effective and also less intrusive. And also offers better ad experience on smaller mobile devices.

It is also very less effective in driving the traffic to your website in desktop view as most of the people usually ignore it by considering it as a spam advertisement.

However, the Mobile ads are very popular among advertiser that means it gets a sizable ad inventory. With proper placement, it works better with mobile traffic.

7. Wide Skyscraper (160×600)

Wide Skyscraper (160×600)

Wide Skyscraper is a vertical banner ad format designed especially for narrow sidebars. Further, it supports both images & text ad formats and it is also popular among advertisers.

Moreover, it is an extremely less intrusive ad option. Not only this, but it can also blend easily with the design of your site.

It is the third most popular google display banner sizes available for advertisement as it gives about an impression share of about 13% on the internet.

However, it is less effective in comparison to the wider half-page banner ads that tend to draw more visitor attention towards the ad.

8. Portrait (300×1050)

Portrait (300×1050)

The portrait is also one of the extremely broader and longer vertical banners. Because of its own size, this one attracts the brand-centric advertisers who want more ad space for their message.

The main key feature of this banner size is that it can be fit with the content and layout of most of the gdn banner sizes. It gives an opportunity for the advertisers to create engaging, creative content.

Faultlessly, it is placed as per your choice – in the sidebar or next to the content where it is more notable as the visitors scan the contents of your page. There is also a tricky part is – to implement it without affecting the user experience on your site.

9. The Billboard (970×250)

Billboard (970×250)

This one is another brand-centric ad format. Further, Billboard is also a broad horizontal banner ad format that can be kept on the top of your pages. It tends to obtain good ads because of space it offers to the advertisers. But it also has a smaller ad inventory.

It can also be proved to be very useful for those advertisers who want to show larger google ad sizes on a display page.

However, if it fails to attract your site’s enough ads, it could be a hit or a miss, that depends on your site’s keywords and content.

10. The Square (250×250)

Basically, in most of the cases, huge ads are more notable. Whereas, not all sites are designed in the same way. However, this Square ad format could fit beautifully in your layout if you are using a minimalist WordPress theme and still be notable.

It is very less popular as in most of the cases advertisers don’t want this kind of banner size because this google ads banner size is very small in size.

The bad thing of this ad format is that – it has a smaller ad inventory which results in low paying ads. In case your site is in a competitive industry, then it can work better without affecting the user experience.

Additional Tips to Make the Most Out of Your Ad Space

Throughout this article, we also instruct you some tips to ensure that you are entirely utilizing the potential of your site when using Google AdSense to generate revenue.

  • Display multiple ads: Google AdSense lets you show the multiple ad units at a time on a page. Try various placements and ad formats to test which combinations work is best for you.
  • Test different ad placements: Try various ad formats to find out which formats give you a better CTR and which formats give you better ads.
  • Optimize website performance: Research displays that faster websites usually get a more engaged audience. Means to say higher CTR for your ads.
  • Think of users first: Whenever ad revenue is crucial for the survival sites, then you have to think the same as of your users. To place the ads in a way that affects the user experience would affect your website’s user engagement as well as your WordPress SEO.


We hope this article will help you find the top-performing Google AdSense banners and formats. If you have any problem related to google display ad sizes, tell us in the comment section. We are happy to help you.

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